GROUPON RESERVE

In 2012, Groupon acquired a startup called Savored where I was the Lead Designer. Savored allowed users to book a table in over 1000 restaurants and get from 15% to 40% off their entire bill, no vouchers needed. After the acquisition, I became the Lead Designer for Groupon Reserve. It launched on July 2013 with huge success. The biggest challenge was to adapt and match what we learned in Savored to what Groupon had. What worked for Savored didn't necessarily was going to work for Groupon, 

Main Reservation Funnel  

from savored to reserve

During the year of transition, I drove the end-to-end experience on all platforms. 

 

Reserve Integration

  • Browse
  • Search
  • Restaurant Pages
  • Confirmation Page
  • My Groupons
  • Email

Platforms

  • iOS
  • Android
  • Web (Desktop)
  • Mobile Web
  • Email
 

High Fidelity Mocks for Reserve  
Reserve for Web (Desktop Only)